What are IQVIA Bricks in the context of IQVIA MDTR® - Monitor Distribution Tracker?

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IQVIA Bricks are specific geographic divisions created by IQVIA to segment the pharmaceutical market, allowing for detailed sales analysis in smaller, more precise areas.

• 1. Quem pode usar o IQVIA MDTR?
• 2. ¿Qué son los IQVIA Bricks en el contexto de IQVIA MDTR?
• 3. What are IQVIA Bricks in the context of IQVIA MDTR?
• 4. O que são IQVIA Bricks no contexto do IQVIA MDTR?
• 5. Qual a frequência de atualização dos dados no IQVIA MDTR?
• 6. O IQVIA MDTR substitui outras ferramentas de auditoria?
• 7. Como o IQVIA MDTR ajuda na estratégia de vendas?
• 8. O IQVIA MDTR está disponível no Brasil?
• 9. Quais são os benefícios do IQVIA MDTR para laboratórios?
• 10. Qual a diferença entre IQVIA DDD® e IQVIA MDTR®?
• 11. Como contratar o IQVIA MDTR - Monitor Distribution Tracker?

IQVIA®  MDTR is an audit tool used by the pharmaceutical industry to measure the demand for a specific laboratory's products. It uses information provided by sources such as wholesalers, pharmacy chains, and delivery services, allowing for a detailed analysis of sales volume. With IQVIA®  MDTR, it is possible to obtain data segmented by different geographic and  organizational levels, such as federal units (UF), cities, management, supervision, sectors, IQVIA Bricks (specific geographic regions defined by IQVIA), zip codes, and CNPJs.

This tool provides an overview of sales through distribution channels, such as "Sell-in" (sales from the industry to distributors or pharmacies) or "Sell-out" (sales from retail to the end consumer). This allows pharmaceutical companies to visualize the performance of their own products or those of competitors in specific territories, helping them develop commercial strategies and monitor distribution. IQVIA, responsible for developing and managing IQVIA®  MDTR, processes and shares this information with contracting companies, ensuring an accurate and up-to-date market view.

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