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✔ Brazil SFE® Pharma Produtivity, Effectiveness, CRM, BI, SFE, ♕Data Science Enthusiast, ✰BI, Big Data & Analytics, ✰Market Intelligence, ♕Sales Force Effectiveness, Vendas, Consultores, Comportamento, etc... Este é um lugar onde executivos e profissionais da Indústria Farmacêutica atualizam-se, compartilham experiências, aplicabilidades e contribuem com artigos e perspectivas, ideias e tendências. Todos os artigos e séries são desenvolvidos por profissionais da indústria. Este Blog faz parte integrante do grupo AL Bernardes®.

What are IQVIA Bricks in the context of IQVIA MDTR® - Monitor Distribution Tracker?

What are IQVIA Bricks in the context of IQVIA MDTR?#BrazilSFE  #IQVIA #IQVIAMDTR #MDTR #Bricks  #BricksSectors #Effectiveness #Productivity #Insights #MarketIntelligence #CompetitiveIntelligence #BusinessIntelligence


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Professionals,  Consultants  linked to the areas of  Effectiveness,  Productivity,  Insights,  Market Intelligence,  Competitive Intelligence  and  Business Intelligence.


IQVIA Bricks are specific geographic divisions created by IQVIA to segment the pharmaceutical market, allowing for detailed sales analysis in smaller, more precise areas.


IQVIA®  MDTR is an audit tool used by the pharmaceutical industry to measure the demand for a specific laboratory's products. It uses information provided by sources such as wholesalers, pharmacy chains, and delivery services, allowing for a detailed analysis of sales volume. With IQVIA®  MDTR, it is possible to obtain data segmented by different geographic and  organizational levels, such as federal units (UF), cities, management, supervision, sectors, IQVIA Bricks (specific geographic regions defined by IQVIA), zip codes, and CNPJs.


This tool provides an overview of sales through distribution channels, such as "Sell-in" (sales from the industry to distributors or pharmacies) or "Sell-out" (sales from retail to the end consumer). This allows pharmaceutical companies to visualize the performance of their own products or those of competitors in specific territories, helping them develop commercial strategies and monitor distribution. IQVIA, responsible for developing and managing IQVIA®  MDTR, processes and shares this information with contracting companies, ensuring an accurate and up-to-date market view.


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